Convert visitors to clients
There is no point in having a lovely new website if it doesn’t give you the business you had hoped for.
Depending on the nature of your business, compelling, effective and concise content writing (or copywriting) is one of the key components to converting website visitors to clients. If your website is hard to find online and not giving you enough enquiries, chances are your content (and SEO) needs work. Another way to find out is to look at your website analytics. See ‘Web stats’ below.
SEO (search engine optimisation) is just as important as good content. The better and more relevant your website content is, the better your SEO will be. Get them both right and look forward to achieving page one of search engines.
Google Analytics is one of the most popular and essential tools that monitors everything on your website, including number of website visits, how visitors find your website, keywords they used and how long they stay on each page.
Your website stats will tell you whether your pages work well for content and SEO. If you use Yoast for WordPress, it has a traffic light system. Red means bad, green means good. Look for the page bounce rate – ideally you want keep it low (41-55% is average). Bounce rate means that visitors go no further than the first page they arrive at.
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