Why SEO is so important

Good website SEO relies on many factors, including effective content, keywords and descriptive images. 

The difference between a website that has been optimised with SEO vs one that hasn’t, results in multiple, page one, search engine results, making it easy to find online, resulting in lots of enquiries. Without SEO, a website may not even reach page one of search engines.  Google says that less than 1% of internet searches venture beyond page one. So, if this is the case for your business, you will miss out if you don’t have the resources or skills to fix it, in-house.  

Effective SEO and content are as important as good website design. Done correctly, effective SEO will encourage leads and turn enquiries or browsers into paying clients. 

Doesn’t SEO automatically come with a new website?

The quick answer is no it doesn’t.  Many web designers don’t offer in-house content writing or SEO. Some even say you don’t need SEO.  You do! 

You may already have an SEO plugin installed, but in our experience that doesn’t mean it’s been optimised. 

Why fresh content is usually best

If you have just had a new website built, using the information from your old website, now is the time to refresh that content, since Google likes new information.