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Why SEO is so important?
Good website SEO relies on many factors, including effective content, keywords and effective images.
When a website has been optimised with SEO, properly, it will have multiple search results on page one, including GMB. This makes it easy to find, resulting in lots of enquiries.
Without SEO, a website may not even reach page one of search engines. According to Google, less than 1% of internet searches venture beyond page one. So, if your website fails to achieve page one of searches, you will miss out.
Effective SEO and content are as important as good website design. Done correctly, effective SEO will encourage leads and turn enquiries or browsers into paying clients.
Will SEO automatically be applied to your new website?
Unfortunately not, unless your website designer had agreed to include SEO. Even so, in our experience, even if they say they have, it may not work. Many web designers don’t offer in-house content writing or SEO. Some even say you don’t need SEO. You do!
You may think, if you already have an SEO plugin installed, that it’s active. but in our experience, that doesn’t always mean it’s been optimised.
Why fresh content is always best
If you have just had a new website built, using the same information from your old website, now is the time to change that. Google likes new content and it will help your website to rank higher.
