Good online presence
Does SEO matter? Absolutely!
Even if you have a lovely well-designed website, sadly it doesn’t automatically mean that you will receive lots of enquiries. If your web designer either doesn’t offer SEO or says you don’t need it, take no notice. You do!
You probably assume that your website designer has optimised it for search engines (SEO). However, if your website is hard to find online, or the search results aren’t clear, it won’t have been optimised. If your business relies on local clients, it should be optimised for that too.
Effective SEO and content are as important, if not more so than good website design. Done correctly, effective content will encourage potential clients to click through to your website. If your analytics show a high bounce rate, that means it needs work!
There are many ways to optimise a website for SEO and each website is different.
- I start by taking time to understand what your business offers in terms of services or products. I then conduct a free marketing and social media review to see where things could be improved.
- I conduct competitor research to see how you compare.
- I will then report my findings and results back to you. If you wish to go ahead we will agree a plan according to your budget. This will include:
- Onpage SEO, where I will write effective page and snippet content that will appear on our search results.
- I will submit your website to some of the best local directories.
- I will create or update your Google Places for Business listing, which always appears on page one of searches. This is particularly valuable if your business relies on local traffic.
- I will register your business with Google Search Console and Google Analytics so your website stats and web health can be monitored and acted upon accordingly.
- I will optimise your website images if required – also help search results.
- When everything else is complete I will submit your website to search engines.
The sooner SEO is done the better. This is simply because your pages need to be ready and optimised for Google to ‘crawl’ them (it can take weeks). Once ‘crawled’ Google will determine where your website will appear.