Mailchimp & Constant Contact – The Facts
One of the best ways to keep your clients and suppliers up to date with your news and special offers is with regular newsletters. I use Mailchimp myself and Constant Contact for clients. Opening rate percentages will depend on the industry. Here are some examples from Mailchimp:
Agriculture and food – 24.66% open rate
Training or outsourcing?
Depending on what you are looking for with Mailchimp or Constant Contact, I can help with either 1 to 1 training or you can outsource writing and sending your newsletters to me. Training is on an hourly basis and usually takes place at my office here in Uckfield. If you are local and prefer me to come to your office I can do so (charge applies). Creating your own newsletter will probably take up to 2 hours per session (including adding new contacts), so if you don’t have the time to spare I’m happy to do it for you.
It’s obviously up to you, however we do newsletters for our current clients on a monthly basis. More frequently than that and you run the risk of bombarding your clients with too much information. If you don’t have enough for a monthly basis, then quarterly would be ideal.
- Create an account for you, either in Mailchimp (free, depending on how many emails you send) or Constant Contact.
- Upload as many contacts as you want. Constant Contact has tiered pricing, depending on the amount of contacts.
- Create your first newsletter, to your timescale. I will create your wording for you or we can work together to tweak it until you are happy.
- Send you a test email for your approval.
- Schedule your newsletter for optimum impact.
Benefits for your business:
- Keeps everyone you deal with, clients and suppliers, up to date with your news and special offers.
- Reminds your contacts what you do.
- Encourages your contacts to buy more.
- Encourages your contacts to read your blog.
- If some of your contacts are not clients yet, it could only be a matter of time.